“Direct Response Marketing Strategies for Entrepreneurs Who Need to Sell, or Else…”
As a business owner you’re busy with fires, employees, payroll, accounting, management, bills, and a whole bunch of activities just to keep the doors open. You know that the only way to stay alive and grow is to focus on Marketing and Innovation. The problem is that you almost never have the time to step back and look for new opportunities or to just take advantage of the markets that you know will double or maybe even triple your business. Here at Veritas Results Marketing I believe that the number one purpose of any business is to acquire and nurture a new customer. Without new leads and customers on a regular basis you cannot create new jobs, promote hard working employees, or even reach your goals in the most expedient way possible.
Direct Response Copywriting
I am a direct response copywriter who focuses on sales results. Everything in marketing starts with the copy. Whether you’re doing radio, video, print, or direct mail you need to understand how to make the right offer, to the right audience at the right time.
Strategic Marketing Campaigns
Business is complicated enough, and the best way to grow your business is strategically. I use the concept of Result Focused campaigns which can operate with minimal human involvement to produce consistent leads and sales.
The Force: Mass Desire
Marketing is about finding the needs, desires, hopes and dreams of a marketplace and channeling those desires on to the product or service We’re Selling.
Mobile Responsive Marketing
More people on the planet have cell phones, and over 80% respond to messaging on their phone within 5 minutes of receiving it. If you want to maximize the results of your marketing you want to make sure all your content, videos, and advertising can be viewed on mobile devices.
“You Don’t Build it For Yourself. You know what the people want and you build it for them.” – Walt Disney
The Most Profound Marketing Wisdom I Have Ever Received
My mentor Eugene Schwarts wrote the most profound thing I've ever read in my life and I share it here with you so you can understand the power of Direct Response Marketing.
'Let's Get right down to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exist in the hearts of millions of people, and focus those already existing desires onto a particular product. This is the copy writer's task: not to create this mass desire - but to channel and direct it.'
- Eugene Schwartz