How Do You Know Who to Trust for Online Marketing Services?

When you decide that the way you market your business needs to change, it is important that you find people of integrity to work with…

In the world of Internet marketing, there are a lot of unethical money-hungry scam artists preying on those who are ignorant about the industry.  They know you’re new, and they know you won’t realize you’ve been suckered until it’s too late.

SEO seems to be a complete mystery to local business owners, and because of this it attracts the worst of people. They may sound very erudite, and through around a lot of technical terminology, but this does not mean they can deliver on their promises. In the world of online marketing, trust is critical because the majority of the time you won’t know what they are doing for you and if it is effective until you get fed up with waiting for results.

So how does a newcomer to Internet marketing safeguard his or her pockets from the greedy, self-indulgent scams of an unscrupulous marketer or SEO firm?  First, you want to do a bit of background research.

If you land on a page where someone has recommended a course or tool that you feel will help accelerate your Internet marketing earnings, don’t buy on impulse. Even if the marketing company seems highly professional and has their act together don’t jump right into a commitment. You might regret it later and have to ask for a refund, or suck up the cost if no guarantee is offered.

Google search can be your friend here. Type that marketer’s name into the search engines and see if there are any scam details. But beware!  One of the most common SEO firm pre-pitches is to promote a product or service by using the scam approach initially and then building the product up with the detailed review.

You may see about 5 page’s worth of links if you type in [marketing firm name] and scam, but that doesn’t necessarily mean they’re real scam accounts. Always read the pages with care.

You also need to know that practically every marketer has a disgruntled customer.  Some people get angry if their download link doesn’t work and they don’t get a response within 30 minutes. Others intentionally try to sabotage the competition by posting poor reviews online. SEO is a long term investment in your business’s future success, so make sure to use common sense when doing some background research.

You should be able to find as much positive information (in the form of praise) as you do bad reviews.  If not, it might be best to steer clear of that marketer since no one credible can endorse him (or her).

Never rely on their own claims (even screenshots of earnings can be manipulated).  And if you find them in a forum, don’t think that just because they have the highest post count, it means they’re the best marketer.

Get personal recommendations from other business owners.  If you want to find out who has the best search engine marketing expertise, ask in a forum and find out. Or, take the recommendation of a business owner you already trust, because if they provide you with a poor recommendation, it tarnishes their own reputation, as well.

There is nothing more reassuring than to talk to a happy customer who is already doing business with the marketing firm you are interested in working with. Since SEO and online marketing is a new industry, it may not be possible to find friends or family members who have experience working with an SEO firm. However, I would make sure to ask as many questions as possible so that you know what you are getting into. It’s important to have clear expectations upfront about what you are paying for and how long it will take for those services to be delivered.

Now don’t get me wrong… no SEO firm can guarantee results when it comes to ranking in the search engines, but they can commit to providing quality service, and reports each month so that you know what is going on and where your money is going.

Let me know your alive, and post a comment below so I can know what you think about hiring an SEO firm…